Strategic Dating | Meirav Rosenberg: Why I Treated Finding Love Like A Business Campaign (And It Worked) | #152

The Marketing Expert Who Found Love in 60 Dates by Treating Dating Like a Business Campaign

What happens when you stop leaving love to chance and start treating it like your most important business goal?

Imagine this: You're fresh out of a financially abusive marriage, you've just built a successful marketing agency from scratch, and you're finally ready to find real love. But there's one problem—it's 2020, you're in COVID lockdown, and you haven't been on a first date in 15 years.

In a world where the average person spends just over two hours per day on their mobile devices, with 89% of that time on apps, Meirav realized something profound: if dating apps are the new meeting ground, then dating itself needs a strategy.

During a recent episode of the Sex Reimagined Podcast with hosts Leah Piper and Dr. Willow Brown, Meirav shared her incredible journey from feeling like "a six" (thanks to an emotionally abusive ex-husband) to realizing she was actually "a nine"—and finding her soulmate in the process.

"I thought to myself, okay, so no men are outside. There's no bars, there's no coffee shops, there's no restaurants," Meirav explains. "I really remember being super fucking horny... and I actually thought I was a six."

The transformation that followed would make any business coach proud.

FULL AUDIO EPISODE HERE 🎧

FULL VIDEO EPISODE HERE 🎥

Step 1: Define Your Target Audience

Her approach was methodical:

• Age range and demographics
• Personality traits
• Values and lifestyle preferences

Here's where Meirav's marketing expertise really shined. She didn't just create one profile and hope for the best—she strategically tested different approaches across multiple platforms.

Step 2: Multiple Dating Platforms & A/B Testing

Instead of putting all her energy into one app, she diversified: Bumble, Hinge, Match, and niche sites. She wrote several versions of her profile, rotated photos, and tracked which combinations generated the highest quality matches.

This eliminated decision fatigue through clear criteria. She knew exactly who she was looking for and could filter potential partners with precision, just as she would segment leads in a marketing funnel.

Step 3: The Dating Funnel

• Top of Funnel: Swipe and initial matches
• Middle of Funnel: Messaging to qualify interest and alignment
• Bottom of Funnel: The in‑person (or video) date

At every stage, she applied the same rigor she used in business—identifying drop‑off points, refining her “offer” (profile), and investing more energy into what worked.

Step 4: Tracking the Metrics

Meirav tracked:

• Number of matches per week
• Number of messages exchanged
• Conversion rate from match → date
• Quality score (her subjective rating) after each interaction

By the end of her campaign, she’d been on 60 dates over the course of several months. Not only did she refine her dating “funnel” to near‑perfection, but she also refined herself—her boundaries, her desires, her sense of worth.

Step 5: Closing the Deal

One date stood out from all the rest. He matched her energy, her humor, her integrity. By the third date, she knew this was different. Applying the same decisiveness she would in business, she stopped the campaign and focused her attention fully on this connection.

That man is now her partner.

Lessons Learned

• Treat dating like it matters: Strategy doesn’t make love less romantic—it gives it the right container to flourish.
• Know your metrics: Tracking progress keeps you out of the emotional roller coaster and in a place of empowered choice.
• Refine as you go: Bring curiosity and adaptability to the process.
• Self‑worth is non‑negotiable: The campaign worked because she believed she was worthy of the love she sought.

Final Takeaway

You don’t have to be a marketing expert to apply strategic thinking to love. All it takes is clarity on who you are, what you want, and the courage to show up fully until you find it.

Listen to this episode on your favorite podcast app and discover why strategic dating is the future of finding lasting love.

strategic dating, dating like a business, Meirav Rosenberg, 60 dates, COVID dating strategy, finding love, relationship success, Sex Reimagined Podcast, Leah Piper, Dr. Willow Brown